Inside Sales Manager – B2B (m/w/d)

Berlin | 40 hours/week | Hybrid | Start date: 01.01.2027 | initially limited to 1 year, with the option to extend

HI, WE’RE BRLO!

BRLO stands for craft brewing, creative drinks, and a clear commitment to sustainability and diversity. We’re looking for someone to join our Sales Team in an Inside Sales role, with a particular focus on our ROY Kombucha range and additional responsibility for the BRLO beer portfolio.

Do you enjoy picking up the phone, actively approaching customers, and turning contacts into long-term business relationships and revenue? At the same time, are you structured and reliable, making sure nothing gets lost between the first conversation and the final order? Then we’d love to meet you.

Your main focus will be B2B sales via phone and digital channels. You’ll mainly work with customers in gastronomy and retail, particularly in regions and accounts that are not regularly covered by our field sales team.

• Develop existing customers: You manage existing B2B customers, grow the relationship, and identify cross- and upselling opportunities.
• Win new customers: You actively identify and approach new customers across gastronomy, retail, and other relevant channels.
• Sell & close: You understand your customers’ needs, present the right products, handle objections confidently, and follow up consistently through to the close.
• Manage orders: You enter orders and customer data independently into our systems and keep track of open orders, delivery questions, and complaints.
• Sales support & customer management: During our peak season, you support the Sales Team with day-to-day operations and make sure existing customers are looked after reliably.
• Work in a structured way: You keep customer and order data up to date, manage your follow-ups, and work with a clear focus on results and KPIs.
• Meet customers in person: Around 3–4 times per year, you’ll join the team at trade fairs and meet customers face to face.

As a rough guideline, around 70% of the role is sales-focused, while approximately 30% covers order management, customer support, and internal sales processes.

• You share our commitment to diversity, equality, and respectful collaboration.
• You have several years of experience in B2B sales, Inside Sales, Telesales, or Sales Operations / Sales Support.
• Experience with ERP or merchandise management systems is required. Experience with Afterbuy or CRM systems is a plus.
• Experience in FMCG, Food & Beverage, gastronomy, or retail is welcome, but not essential.
• You enjoy outbound sales and telephone-based customer contact. You’re persistent, reliable, and not discouraged by a first “no”.
• You think beyond individual contacts and focus on customer relationships, commercial potential, and closing business.
• You work independently, in a structured and reliable way, and are comfortable working with sales targets and KPIs.
• You communicate confidently in German and are comfortable working in English. Very good English skills are a plus.

WHAT YOU CAN EXPECT FROM US

• A role with real scope to shape both new business development and account growth
• A varied portfolio with a strong focus on ROY Kombucha alongside our BRLO products
• Close collaboration with Field Sales, Customer Service, Logistics, and Marketing

OUR APPLICATION PROCESS

1. First conversation with HR: In a short online call, we’ll talk about your background, the role, and what both sides are looking for.
2. Interview with your future manager: In the next online interview, you’ll meet Sabrina, our Head of Sales Off Trade, and take a deeper dive into your experience and the role.
3. Meet the Sales Team: During an in-person meeting, you’ll get to know more of the Sales Team and get a better sense of how we work together at BRLO.
4. Reference check: If it feels like a good match on both sides, we’ll speak with 1–2 former colleagues or managers who have worked closely with you.

INTERESTED?

We’d love to get to know you.

PRST!

• Cicerone Certification Program
• Feierabendbier
• Flexible Working Hours
• A brand with attitude
• Home Office
• Employee Discount in all our Locations
• Daily free Staff Lunch
• Monthly 1 crate BRLO on us
• Good Traffic Connections